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Have you added social networking to your marketing tactics? From launching a business to connecting with media, prospects or potential collaborators, social media can help you get the job done. This is a perfect example of how true blue Guerrilla Marketers can represent their business while on a shoe-string budget. Where to start?
1. Write a Killer Profile.
In today’s world you can count on your potential clients looking up your name in Google. It is very important to present them with your background information in order to build trust. Social networking sites are usually ranked very well so your profiles on these websites will likely appear at the top of search results. First appearances say a lot about you and your business. Signing up with a site isn’t good enough.
Your profile has to sell you and you have to give value and content in order to attract followers. If your profiles are structured to make your name indistinguishable with the products and services you offer, then searches for the products and services that you offer will yield more, and better, results that include your name.
2. Focus on a Quality Network Rather than Quantity Network.
You want your connections to get to know, like, and trust you. Instead of racing to join every site out there, start with just a few. Take the time to build a solid profile before you start to add connections. Now, if you want to be noticed, you must post opinions and comments. Your network will be more apt to listen if you interact often. A recent study suggests that, “Ninety percent of people aren’t making a comment when you friend them.”
You MUST make a comment — something as simple as, ‘We were on the webinar together, I’d like to add you to my network.’ will suffice.” Additionally, people want to know the real you. Don’t forget to list activities, hobbies, and interests. The real you is encouraged to shine on your profile. Be wary: do not join a site in a race to build up a massive list of contacts to show off your “social power.” If you have more than 500 “friends,” take the time to sort through them and make changes where you see fit.
3. Establish a Time-Saving Routine.
Once you join these sites, you’ll want to ensure that your content is always up to date, and that your friend requests, comments, and opinions are promptly attended to. When logging on to your preferred social networking sites, set aside a designated length of time to spend on each one. Have some specific goals in mind and set limits for yourself when visiting the site so you don’t get side tracked.
4. Respect Your Friends.
You have to treat your “friends” right, and right away. Social networking works well when you think of your friends in a respectable way. As mentioned in step #2, when adding a friend, be sure to write a professional entry that ensures your inquiry will add you to their network. Also, refrain from using “lol” or “omg” slang. You will also want to avoid “selling” by using comments that would link directly to your website or blog.
5. Start to SHARE.
Your network depends on you to filter information. You are encouraged to share valuable content, resources, and information. Don’t use direct marketing on social networking sites to try to pitch a sale. Instead, point users to a video you posted on a service like YouTube. In the description of the video, you can add a link to your blog where the direct sales pitch is located.
If you build your friend list with people who have expressed an interest in what your business offers, and if your video had the right message, people will go to your blog without feeling like they are being “sold” anything. Offering “free” informative content will attract attention to your profile, which in return, will add traffic to your business website where your real selling points are located.
Keep in mind that Social Networking is a very effective, low-cost approach to boosting a network of prominent contacts for your business. Forward-thinking entrepreneurs should focus on developing an intriguing profile that reflects themselves and their business, and then launch those profiles on sites that will benefit their products, services, and areas of expertise. Relating in some way or another to your network of “friends” will ultimately produce promising business advice, information, and profitable transactions.
Happy Networking!
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You can view the meta description tag by going to view and clicking source (in case of internet explorer).
After clicking source you will see the actual background configuration of the nice looking page in notepad, just don’t get scared and continue to look for meta description tag, you can also use the shortcut CTRL+F to search for the desired keyword on page.
Now you know how to identify a meta description tag in an optimized page, the meta description tag is not that useful nowadays as its not supported by google but search engines like yahoo still use it for giving search engine rankings, however if you are not satisfied with the way google displays small “snippets” of your site’s content whenever you search for your site, then you can place your own description in the description tag so that whenever someone searches for your site he/she will get a suitable title (if you have used title meta tag) and a well written description describing the theme of your site , this will usually help in generating more targeted traffic.
CHEERS,
Anewraag SEO Consultants
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Anewraag.com is here to provide you with the best professional web solutions and services. Our professional search engine optimization experts are reliable and experienced enough to handle the web promotion of any web site. We also stress on giving quality web hosting, web development, web designing services so as to make any web site’s presence felt in the vast world of internet. If you are looking for a SEO expert in India we are there for you to provide web solutions for your outsourcing seo campaigns.
Cheers,
Anewraag SEO Expert Services India
Wordpress Blog Tips
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So my dear future seo expert, now that you know about meta tags lets discuss them in detail:
1. The title tag – The title tag consists of the main or primary keywords that you would like to focus when you are starting your web site. It should not have too many keywords, ideally 10-15 words is the maximum limit, however there are several keyword density checking tools that you can use to check your title tag’s keyword density,you can also check your HTML page’s keyword density as well. Ohhh BTW don’t know what keyword density is ?? It is the number of times a keyword is repeated in the text of a page, it is expressed in percentage of the total text on a page. Some search engines use title tag in their search results, whatever you insert in the title tag will be shown at the time when someone finds your site in search results,the written material will also be displayed at the top of your IE or Firefox window on the blue bar. So thats all about title tag, just make your site’s title tag short and comprising of the most important keywords, however if you are making a new site then the selection of keywords is critical as it is better to target less competitive keywords in early stage. The next tag that will be discussed is meta description tag.
Anewraag – Professional Search Engine Optimization India
SEO Experts India
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Hello my dear SEO Expert, well u would have heard a million times about meta tags are very important for getting search engine robots to your page or getting good ranks or it is a major search engine optimization factor but nowadays the meta tags are not that important for search engines. If you want to know what exactly meta tags are then you can open your IE window and see the source of any well optimized HTML page by clicking view>source, the tags embedded within the head section of an HTML page are usually meta tags for example : title tag, meta description tag, meta keywords tag and meta robots tag. These tags are like a summary of a HTML page which used to tell search engines about the contents of a page but as many search engine optimizers which were wearing “BLACK HATS” tried to do black magic on the search engine results by stuffing the keywords therefore the search engines now give little relevance to these tags when determining search engine rankings. Now don’t be confused about the term Black Hat as its not a black magic SEO group who wear black hats but it simply refers to unethical techniques used by few SEOs, will discuss these later in detail for now its good bye !!
PS: Don’t forget to add your comments or blogs in our blogs section
Help yourself help others !!
Anewraag – Professional Search Engine Optimization India
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A simple search engine uses a software program called crawler or robot that gathers information of all the sites and feed this information to the search engine so that it can organize the latest changes and index the results. Search engines are also of many types
1. Simple search engine
2. Meta search engine
3. Directory
Meta search engine is a hybrid search engine, it is a combination of many search engines it gathers results from many databases and provide them to users. A directory on the other hand is more human in its operation i.e. it employs real human employees to take care of the search techniques, however this method is seldom used nowadays, all search engines have a common search box in which you have to feed the search keyword in order to get relevant results. For more information regarding search engines all you have to do is to use the search engines itself, ” the disease is the remedy itself”, do a general search regarding “history of search engines” and “working of search engines ” and you can get many result. Happy searching
Anewraag Logo Designing and Web Marketing experts
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The term SEO means Search Engine Optimization i.e. optimizing one’s site so that it shows up in top 20 or top 30 search results on a major search engine’s page. For example : Consider one person is having a web site named say abce123.com, about real estate and specially about waterfront communities, therefore when some customer enter the keyword “Waterfront Communities” in the search bar of a search engine he/she should be able to see the site abce123.com within the top 20 entries of the search results out of a million entries. This is necessary because then only the Realtor will get the exact benefit of having a web site. It is usually the general behavior of a net user i.e. he/she only looks the first 2-3 pages of search results, therefore to get your site on the primary pages needs professional web site promotion techniques. SEO includes tactics that are applied at the time of development of a web site, this story doesn’t end here as online marketing is a never ending process that continues so as to generate revenue from an online business venture. Having a cute looking site doesn’t help in getting customers all you need is expert SEO services.
Cheers,
Anewraag SEO Experts India
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The keywords meta tag held importance earlier when some search engines based their algorithm on the keywords stuffed in this tag however it led to the evolution of spammy sites which used to stuff mis leading keywords in this tag and often misused the keyword tag for achieving higer ranks in the search results therefore the concerned search engines stooped using this keyword many years ago. However it is advisable to use this keyword meta tag just to ensure that we haven’t left anything out of our SEO knowledge base.
Cheers,
Anewraag SEO Expert India
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The basic question that a dummy search engine optimizer or a new bee web site owner asks – How many unique hits my forum/web site/blog gets a day ? The solution to such a query is, if you are having access to raw logs then you just need to run a log analyzer over them. I prefer Webalizer/Awstats since it’s a stand alone windows app that generates sufficient reports regarding the traffic generated.
Use of Google analytics is also advisable to watch out the links on the left side which provides detailed view of your site i.e. executive, seo etc. Also you can track where your visitors are coming from their geographical locations etc. So i think its a better option than any other software that you will implement on your site.
Its worth waiting then wasting your time to figure out the unique visitors. Analytics provide a better tracking environment like bar graphs, pie charts, visitor geographical tracking, keyword suggestions based on your site stats and many more features!! There are also some web sites which can provide you instant data about the traffic that is coming towards your site.
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What is keyword density and what is keyword prominence ? What importance do they hold in expert search engine optimization practices ?
The meaning of keyword prominence closeness of your main keywords to the beginning of the text, it means your main keywords should be included in meta tags as well as first heading, first paragraph of text, alt tags etc. Keyword density is also important and somehow holds greater priority over prominence, however both are needed to rank better. Keyword density is the number of times a keyword is repeated in the text of a web page. It is generally expressed in percentage. If you want to rank better in Google than go for density and if you are concentrating on Yahoo then go for prominence.
Cheers,
Anewraag – SEO/SEM/SMO Services India
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